WHY IT'S IMPORTANT TO GENERATE REVIEWS FOR A NEW BUSINESS
- sudeshdesai406
- Jul 26, 2022
- 4 min read
Updated: Jul 28, 2022
Importance of the Review and Review Response is the most important for your business and there are many tools available in the online marketing field but the new tool for review is most significant and reliable which is recently introduced - Google Review Link Generator - Best tool for generate the review.
Importance of Generate Reviews for a your Business
Business owners often struggle with learning how to get valuations when they are just starting out. While most businesses understand the value of reviews for new businesses, they are often at a loss as to how to obtain them. So how can small businesses get online reviews?
In this article, we answer the hows and whys of reputation management for businesses and generating reviews. We look at common challenges and strategies for obtaining reviews for small businesses and businesses with multiple locations.
Before we get into how to get reviews for a new business, let us first take a look at why this is so important.
Here are some compelling statistics that prove online reviews can be of great value to your business:
- Eighty-two percent of people read reviews about a local business.
- On average, people read 10 reviews before placing their trust in a business or brand.
- Ninety-one percent of people are more likely to use a product or service if there are many positive reviews.
Why new businesses should focus on getting reviews
Sourcing online reviews is already a challenge for long-established brands, so obtaining reviews could prove doubly difficult for new businesses. However, experts and successful marketers have found that the approach to reputation management for an established business is not much different than that for a new business. For small businesses, it may take longer to get reviews initially, but the methods remain the same.
One advantage small businesses have over big brands is the freedom to be as creative and unique as possible when implementing marketing strategies like generating reviews. While well-known brands may do what is expected, a new business has the opportunity to do the exact opposite and attract attention as a result.
Three reasons why you should solicit online reviews as soon as you open for business
1. online reviews increase conversion rate
Studies show that online reviews have a direct impact on conversions and sales. If you get one or two positive reviews, you are well on your way to more leads and conversions. The more positive reviews, the more sales and increased revenue. A Spiegel study found that if a product has at least five reviews, a company is 270 percent more likely to sell something.
2. online reviews create customer trust
If you are a new brand, it's likely that most people have never heard of you. Online reviews allow your potential customers to hear about the quality of your product or service from customers who have bought it and experienced your brand firsthand. The advantage of this is that you do not have to go to great lengths to get your customers to buy your product. You'll get reviews for your business simply by offering a great product and making your customers happy.
3. online reviews boost local SEO
Google has said in many words that online reviews increase your visibility in search results. The search engine giant has encouraged business owners to respond to online reviews to increase visibility on search engine results pages (SERPs) and get as many online reviews as possible for your business.
Listing your website on Google My Business (GMB) increases your chances of being discovered by people in your area. If you have good Google My Business reviews, others are more likely to click on your website. This platform is the most commonly used resource to get reviews for small businesses.
The more interaction there is on your review page, the higher your chances of appearing on the first page of Google SERPs. Updated Google My Business reviews can also increase your website's domain authority, which is another ranking factor for visibility in Google SERPs.
Do not be tempted to encourage your customers to leave reviews
"Reviews are only valuable if they are honest and unbiased. Even if they are well-intention, a conflict of interest can undermine trust in a review. For example, do not offer or accept money or product to write positive reviews about a company or negative reviews about a competitor.
Also, do not write reviews on behalf of others or reveal your identity or affiliation with the place you are reviewing.
The benefits of an aggressive Google review process for website owners are enormous. Failure in this area will become increasingly costly in the months and years ahead.
Your competitors are just starting to jump on the bandwagon, so you still have the opportunity to gain a significant advantage in winning the trust of more new customers than ever before.
90% of customers say their buying decisions are influenced by online reviews. "According to a new survey from Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews said positive online reviews influenced their buying decisions, while 86 percent said buying decisions were influenced by negative online reviews."
If you ignore these facts, you are taking a big risk.
Consumer reviews are gaining momentum in a landslide, so now is the time to act.
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