What Is Pay-Per Click - Infotalks

PPC stands for Pay-Per Click it's the process for running a Champaign or online advertisement. Since it's paid if not done in a right way then you can end up wasting a lots of money with zero value return so its important to hire a experienced and professional one. I would like to suggest you the some Top Rated PPC Advertisement Company.

Search engine optimization or SEO has definitely become a "buzzword" in marketing lately. To be objective, I have to say that I am a strong proponent of "search engine optimization" and that includes using all three of the above campaigns for online marketing. I definitely lean more towards traditional search engine optimization and social media than pay-per-click (cost per click) advertising and will explain that shortly. So let us start with that.

Pay per click (PPC, CPC)

For those who have never heard of it or for whom internet marketing is completely new, these are the ads you see on the right side of your screen or at the top of your Google searches. Usually, you'll see the text "sponsored links" next to these ads. I know many of you have a lot of experience in internet marketing and already know this, so bear with me for a few seconds while I explain it to those who do not. PPC or CPC advertising is paid for by the advertiser.

In a pay-per-click campaign, you set up an account with the search engine you want to advertise with. You "buy" or define keywords that searchers would use to find your product or service, and then bid on those keywords. Depending on your bid, you will appear on the 1st or 5th page depending on how high you bid. You can control the amount of money you spend on this type of campaign by setting a daily budget and determining how much you are willing to pay for the keywords defined in your campaign.

Strengths, achievements:

With PPC or CPC advertising, you can achieve very high page rankings very quickly or in a very short time frame (as long as you bid high). You do not really have to make an effort to get a high number of visitors to your website, it is extremely convenient and time-saving.

So PPC or CPC is in line with the golden rule: "He who has the most gold sets the rules". You just pay enough and you will have the coveted "front page" traffic that everyone is keen on, provided that you have respected the terms of the search engine where you have placed the campaign.

Some studies have documented that PPC/CPC advertising attracts 14% of all traffic; however, when you consider the sheer volume of some keywords, 14% can add up to tens of thousands of searches per day. Other studies have shown that PPC/CPC as a whole attracts 30% of total traffic. While it's hard to say how many searchers rely on PPC/CPC to find the solution to their search, pay-per-click advertising delivers results and is a necessity for many businesses (especially newer domains or websites).

Threats/Weaknesses:

It was really hard to name the strengths, and I had to bite my tongue to get here. Threats and weaknesses of a pay per click campaign are many. Once you launch your PPC/CPC campaign and "get the ball rolling" you can definitely expect traffic, but what kind of traffic? Could it be that your jealous competitors are simply clicking on your ad to take advantage of your daily budget? Google and other companies that offer PPC/CPC advertising can not prevent this kind of activity; although they have some protocols in place to prevent it as much as possible, it will still happen.

I do not necessarily condone this type of behavior (clicking on PPC ads to squeeze out the competition), but for those who believe that business is war (especially for small to medium sized businesses), I know that this is a daily occurrence as I have heard it from the mouths of many potential customers. At the end of the day, using your competitors' budget for PPC is a strategy like any other. The sooner your competitor spends your daily budget, the sooner they can shut down your ad, and then when they have their own ad, theirs may show up at the bottom of the pile where they bid a much lower amount for the same keywords you bid on.