Some Important Tips to help you with Google Merchant Center for Your Business

Here discussing about how to improve and increase online visibility of your business with Google Merchant Center .

What is the Google Merchant Center (GMC) ?

Google Merchant Center is a platform where you can store and manage all information about the products you sell. You will create and upload a product feed with all relevant information about your items (images, descriptions, prices, etc.).

Merchant Center is simply a place where you can upload, store and manage this data.

More importantly, with this product feed, you can start creating Shopping campaigns and other wonderful things in Google Ads. Here you can start using Google Shopping ads and enjoy the impressive click-through rates.

Joining the Google Merchant Center

Signing up for Google Merchant Center is as easy as can be, all you need is a Google account.

From there you will need to link and verify your website, this process can be tricky. A little trick to make it easier is to make sure you have Google Analytics or Search Console installed on your site. This way Google can verify your website automatically.

Once you have verified your website, you can upload your products to Google Merchant Center.

Fortunately, Google makes it easy for you and Google can scan your website to discover your products, which saves you time to upload them manually.

BENEFITS OF Google Merchant Center and Google Shopping

To join Google Shopping, you need to join MUST the Google Merchant Center. In this article, the terms Google Shopping and Google Merchant Center are used interchangeably.

Increased Traffic to Your Store.

Although it is online advertising, Google has developed a clever strategy to encourage people to visit physical stores.

If your store has the item in stock, your listing can get a small extension saying "In store".

This little text may not say much, but it encourages the audience to visit your store in person to buy the product.

This is great because many people feel more comfortable buying products in the store.

This is a great free advertising method to increase traffic to your store. It is worth making sure that Google Shopping knows that you offer products in your store.

Better Customer Journey

Google Shopping makes shopping so much easier. There's no other way to put it.

Without Google Shopping, your customers have to visit individual online stores to compare prices and features to find the best deal. With Google Shopping, on the other hand, your customers can compare products instantly on one easy-to-read page.

And when customers want to buy something, they do not have to search your website for a long time. Instead, they'll be taken directly to your product page, where they can checkout and pay.

Google Shopping only enhances the customer's shopping experience in your store.

Achieve More Online Sales!

Joining Google Merchant Center is the easiest way to increase your sales. Your products will get more online traffic instantly by joining Google Shopping.

Take a look at the first results you get when you search for "a particular shirt".

Google loves to show products in Google Shopping, so you need to make sure that your products have a chance to show up there. Google always prefers to show its own content before it shows your website. This is because Google wants to keep users on its own platform instead of losing them when they visit your website.

Improve your SEO

Google is king when it comes to determining your SEO ranking, so you should do everything you can to get Google to rank you higher. A good place to start is to understand keywords and how to do keyword research.

By joining the Google Merchant Center and joining Google Shopping, you are basically courting Google's favor. This is the easiest strategy to improve your SEO.

When you set up your Google Merchant Center account, you need to make sure that you fill out all the information completely. This includes verifying your phone number, uploading your logos, choosing your main color, adding your physical address, and providing an email for support. An important part of search engine optimization is making sure that all of your contact information is consistent. This is sometimes referred to as NAP: Name, Address, and Phone Number.

Some tips to help you with Google Merchant Center

1: Optimize your Feed

It's very important to optimize your data feed. You don't explicitly select your keywords for Product Listing Ads (PLA). Instead, Google crawls your feed to determine if your products match a search query. This includes:

Title

Description

Category

Product type

Pictures

Price

Brand

2: Focus on your Headlines and Descriptions

Similar to optimizing your feed, you should also pay special attention to your titles and descriptions. This is how your potential customers will find you. So, make sure that you also use keywords and relevant terms in your text.

When placing the keywords, make sure that they 're in left-to-right order, i.e. the keywords that are most likely to be found should be at the beginning.

3: Be sure to use Dynamic Re marketing

Re marketing allows you to show ads to people who've visited your site in the past. "Dynamic re marketing goes a step further and allows you to show ads to past visitors based on products or services they viewed on your site."

You know for a fact that these people are interested in your products; after all, they visited your website and browsed around. So when you show them customized ads, it's like a little reminder that what they're looking for is still there.

Dynamic re marketing is better than re marketing for the simple reason that it goes beyond the visit to your website. Instead of showing your ads to people who happened to land on your website, you're showing them to people who not only visited your website, but also took the time to look at your products.

4: Showcase your Best Selling Products.

While it's important that all of your products are found, if you see that one or more products are particularly popular, be sure to promote them! You already know these products are popular, and highlighting them will give them an extra boost (and therefore your bottom line).

5: Turn to the Experts

If you've already tried everything and are thinking of giving up, don't. You still have an ace up your sleeve that's guaranteed to work: turn to the experts. Get in touch with a reliable digital agency that offers eCommerce development solutions and will be happy to help you out. Chances are they've experience with what you're trying to do, so get in touch with them and sell.