Do you know about Google Merchant Center(GMC) - InfoTalks

Here to notify Google Merchant Center and Advanced Features of GMC.

Google Merchant Center: How to turn browsers into buyers?

As a growing local business, you need to be visible. In order to market your business, it's important that potential customers can find you. That means Google needs to be able to find you. And to do that, you need to use Google's tools to make sure your business ranks well in search results. Whether you sell devices or apps, furniture or jewelry, linking information about your business to Google will help you increase your visibility, find and reach your target audiences, and turn casual visitors into loyal buyers.

Google Merchant Center (or GMC), one of Google's retail solutions, allows you to upload your business, brand, and product data and then make it available to Google Shopping and other services.

With Merchant Center, you can manage the appearance of your business online and control how your products and business information appear. With this data, you can create ads and build Shopping campaigns. A Google Merchant Center account helps potential customers find relevant and up-to-date information about the products you sell.

How to set up the Google Merchant Center?

Setting up Google Merchant Center, as with most Google services, is a relatively simple process.

However, before you get started, you should make sure that you meet the requirements to be a Google merchant. You must have the following:

An existing Google account with a verified email address.

A Google My Business verified website and a verified business.

Complete product data, including pricing, availability, and shipping preferences in a Google-friendly format, such as TXT or XML files.

An integration provided by your e-commerce platform to synchronize all data required for GMC.

If you meet these requirements, you can create your account and get started.

1. Provide Google with basic information about your company, store, and website.

2. Read and accept the terms and conditions.

3. Verify and claim your URL.

4. Upload your product data.

5. Create Google Shopping campaigns and ads.

What exactly is Google Merchant Center?

Simply put, Google Merchant Center is a digital platform where eCommerce merchants upload product information for Google Shopping Ads. The Google Shopping Ads are intended to appear primarily in two places: the regular Google search engine and Google Shopping (formerly Google Product Search).

In Google Merchant Center, users will see information about the eCommerce company selling the products, prices, shipping costs and more.

For many merchants, Google Merchant Center is one of the keys to increasing brand awareness and outranking the competition.

First of all, let us find out together how Google Merchant Center works, what great benefits it offers and how you can optimize your Google Shopping feed.

Advanced features of Google Merchant Center

Multiple product feeds

Google Merchant Center itself has the ability to display multiple product feeds in case users want more than one feed. It is possible for merchants to add attributes to the current feed and upload a second one.

After connecting your main and secondary feed, you will need to customize the feed rules by clicking on your first feed and looking for the Rules tab.

Here, merchants can decide which attributes should appear in each feed. You can set all attributes in the main feed to default and use attributes that cannot appear in the main feed in the secondary feed.

Promotions

Another somewhat new feature in Google Merchant Center is the Promotions section. This feature allows you to set up promotions that will appear in your Google Shopping ads. Those looking for good deals will love this feature!

Why should you use Google Merchant Center?

With up to 90% of the world's searches (3.3 billion queries per day), Google is certainly the most used search engine. Hundreds of millions of potential users can help drive more traffic to your eCommerce store and ultimately increase the number of conversions on your website. That's why we say that Google Merchant Center is a very powerful channel to promote your products.

Despite some technical knowledge required at the beginning, it is easy to publish your products on Google Shopping and reach a large number of Google users who are more likely to become your loyal customers.

The main advantage of Google Merchant Center is that your online store can update comprehensive and accurate information about your products with Google ads. You can easily edit the data in real time and make sure that your visitors always have access to the latest product information.

Google Merchant Center is used by many businesses around the world to sell products directly to their customers. Nowadays, it has become an integral part of the overall digital marketing strategy that helps any business increase its online revenue.

Google Shopping Feed Optimization

Shopping feed optimization is a very important process that you should invest time and effort to make the most of it. You should not miss this step at all unless you don’t want to make a difference in your business revenue. Here are some basic elements you should pay attention to optimize your product feed in Google Merchant Center are :

1. Title

2. Description

3. Product Category

4. Link

5. Image Link

6. Price

Conclude

your Google Merchant Center account is key to the success of your Google Shopping campaign. Fortunately, if you take the time to follow the instructions in this article, it's not difficult to set up and effectively manage your Google Merchant Center account. In other articles of our store blog you can find effective solutions for optimizing and smoothly running your Google Merchant Center(GMC).