5 Benefits of The Google Business Profile

Here mention that Businesses have a great chance to show up in Google search results thanks to Google Business Profile (GBP) formerly known as Google My Business (GMB).

What is Google Business Profile?

Most of us have looked up the address, phone number or contact details of a restaurant, hotel or service on Google. But not all businesses automatically show up in search engine results. We will show you how you can gain more visibility with a profile on Google Business Profile and how the platform works in detail.

Google Business Profile Benefits

Despite these amazing statistics, many businesses are still missing out on the benefits of Google Business Profile. So let's take a closer look at how your small business can benefit from a Google Business Profile strategy. Check out these 5 benefits of Google Business Profile:

1. Google Business Profile reviews boost your appeal

90% of people read reviews before making a purchasing decision. With a Google Business Profile listing, customers can rate your business and leave feedback for others to see.

This way, not only do you get honest reviews about what you're doing right (or what you could be doing better), but you also get that star rating system next to your business on Google.

Over time, you'll accumulate more and more reviews and get a higher overall rating (responding to reviews also contributes to this). This is especially helpful if you want to gain a competitive advantage.

2. Google Business Profile helps you build trust with your customers

One of the biggest hurdles for consumers today is building enough trust with a business to make a purchase. One of the easiest steps you can take as a business owner to achieve this is to list your location on Google My Business.

In fact, brands that show up on Google are almost three times more likely to be viewed as reputable by consumers.

This is due in large part to the known legitimacy of the Google Business Profile process. Since it is known that businesses must go through certain steps to show up in a local search, Google is a trusted environment that users can rely on.

3. Be one step ahead of your competition with Google Business Profile

The description in Google Business Profile is a small snippet of content that allows you to stand out from your competitors when a customer searches the search results. A brief description is displayed so users can quickly see if your business is what they are looking for. An effective Google My Business description provides a snapshot of your business, includes relevant keywords, and represents something unique or authentic so you can show your value.

4. Google Business Profile is essentially free advertising

A Google Ads campaign is a great way to appear at the top of Google, but it's easier said than done when it comes time to maximize your Google Ads budget. The alternative is to improve your search engine optimization. However, this method requires time and resources to improve your authority and ranking.

A Google Business Profile listing, on the other hand, offers a quick and free form of advertising on Google. With Google My Business, you get a targeted presence in the world's most trusted search engine - and it costs you nothing. Optimizing your profile takes less time than setting up a solid paid search campaign. Plus, a correct and up-to-date listing is an essential part of successful local search engine optimization.

That's not to say you should not run Google ads or build your SEO through your website - these are marketing strategies worth your time and money. However, Google Business Profile is an additional marketing strategy that is cheaper than paid search advertising and faster than search engine optimization - not to mention easier than both.

5. Google Business Profile lets you learn more about your customers

It's no secret that the more you know about your customers, the better you can target them. If you navigate to the "Insights" section on your Google My Business page, you'll get a wealth of valuable analytics that break down how visible your brand is, who your target customers are, and how they engage with your business.

This way, you can accurately assess your company's performance and focus on what's really working. Learning more about the types of customers your business attracts can also help you change and improve the performance of your marketing strategy.

Why you need a Google Business Profile listing

When it comes to anything tech-related in the fast-paced digital world, you may think Google My Business is old hat and wonder, "Is Google Business Profile still relevant in 2021?" Well, we'll let the statistics speak for themselves!

97% of people learn more about a local business online than anywhere else.

More specifically, 91% of adults use search engines to find information.

Upon closer inspection, you'll notice that Google has over 90% of the search engine market share.

Google has reported that an astounding 46% of all searches have a local intent.

56% of actions on Google Business Profile listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.

64% of consumers have used Google Business Profile to find contact information for a local business.

16% of businesses receive more than 100 calls each month from Google Business Profile alone.

Whether you're considering creating a listing for your business or looking for the best ways to improve your local presence, Google Business Profile is worth your time.